March, 2004
Blue Dingo Gives Cendant Mobility Legs
Whether a company is moving one employee cross town or thousands across the globe, Cendant Mobility can help, providing reliable, comprehensive custom-tailored support. The Danbury, Ct. based company offers relocation benefits package to help companies attract and retain top employees, policy consulting, help for homeowners and renters, household goods shipping, temporary housing assistance, mortgage products, spouse/partner employment assistance and fully outsourced program management. It is, in short, THE workforce solution.
Blue Dingo is Cendant Mobility's online solution.
The newly launched website Blue Dingo created repositions Cendant Mobility as a global player by unifying several disparate regional web sites. And it defines it as an extension of the Cendant Mobility business process: users self-select their region and content needs and are offered additional useful information on events and local customs which they can save to use later. The navigation is simple and intuitive. The redesign also attracts prospects for other Cendant Mobility Internet sales activities.
New features include a searchable reference library covering global mobility management, outsourcing, intercultural training, consulting and workforce management; an area where users can create their own personal mobility library; and studies of the mobility challenges faced by others and how they were solved. Other unique cyber adventures Blue Dingo has created include a website builder for Century 21 brokers and agents, a virtual tour for Volvo and a new mother community for Gerber Products. Perhaps its most well known solution has been the construction of Procter & Gamble's Tremor.
Responding to P&G's mandate to counter the eroding influence of conventional advertising, Blue Dingo expanded P&G's offline word of mouth mechanism to an online community of 280,000 teens. Tremor allows marketers to test receptivity to products and spark this traditionally hard- to-reach audience to endorse brands and services among their friends. Tremor "missionaries" give cachet to movies, milk, motor oil etc. and convert newbies to these products wherever they hang out in person or virtually.
Since Blue Dingo built Tremor in 2003, it helped Coca Cola pick "Nothing Else Like It" as a billboard slogan and Valvoline to familiarize young drivers with SynPower premium oil. Sony dropped magazines and radio ads to hitch a ride on the Tremor train to promote Net MD, Dreamworks used Tremor to name its film EuroTrip, and CAA artists such as Missy Elliott have used Tremor to break out. New York-based Blue Dingo specializes in building web-based interactive communications programs and online social networks. |
