Trevor is helping us help LG Electronics MobileComm U.S.A., Inc. bring their customers together and spread the word to new consumers about www.Lifewithlg.com, LG Mobile Phone's lifestyle site.
The Trevor effort was created in support of the Lg Mobile Phones' sponsorship of the Cosmopolitan Magazine's Bachelor of the Year promotion. Trevor, a personality created by Blue Dingo, wanted more than anything to be selected as Cosmo's Bachelor of the Year, but didn't make the cut. He doesn't understand why, but nevertheless, he takes matters into his own hands as he explains through his Vlogs.
Tremor is a Procter & Gamble brand that uses viral marketing to influence teens as well as gain product feedback from that group. We created Tremor.com, a social network, where teens are able to meet other teens, experience products, give feedback and influence marketers and peers.
In the six years since becoming CENTURY 21's interactive agency of record, we have helped the brand set the standard for technology in the real estate industry. We work closely with our clients to plan, design, build and iterate CENTURY 21's three award-winning sites: Century21.com and Century21.com/español (both public sites), and 21Online (an intranet available to over 150,000 agents and brokers worldwide). Besides delivering sophisticated functionality and rich content to their respective audiences, these sites - and their registered users - are linked via a central database. This unprecedented connection allows brokers, agents, and customers to work closely together, developing a productive professional relationship destined to last a lifetime.
Cendant Mobility is an industry-leading provider of relocation services to various types of organizations around the globe. We created a client-facing site that uses an unusual structure to deliver highly targeted content to a diverse audience, whose needs vary dramatically both by geography and by type of organization. An administration tool allows corporate staff to keep content fresh with frequent updates of events & corporate news, which are then displayed only in relevant geographies.
The goal was to give mothers the Web experience they need to help their babies with their development and nutritional needs. This Web site built on the equities of the most trusted name in baby food and delivered timely and relevant information that reinforced brand loyalty.
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Chef Boyardee
Blue Dingo created a rich gaming site around the Chef Boy character for Chef Boyardee in order to affect the influencers, kids, to make the purchasers, moms, buy the product. The arcade part of this site is still live on Chef Boyardee's web site.
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Volvo
Volvo engaged Blue Dingo to introduce the sporty, new S & V 40 models to a young, active lifestyle consumer. We launched a viral web site, www.swedenrules.com. The result was 100,000 qualified leads, 40% conquest purchases, and a sold-out inventory.
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Jose Cuervo
Blue Dingo grew the brand from #19 in the Spirits category to #6. Blue Dingo brought Jose Cuervo to the Internet in 1993. The site featured our early work in building social networks to create brand advocacy through the Cuervo Island and various other engaging content.
The challenge was to attract Web savvy teenage boys. The solution: Create a Web experience that made Web surfing an extreme sport. This site positioned Mennen as a cool brand at a time when the target audience is forming deodorant brand preferences.
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Chase
For Chase, we developed interactive communications campaigns to attract new applicants for a variety of credit card product offerings. Creative for each card included online banner placements in various sizes, a direct email, and a destination page to further explain the program and facilitate the application process.
